How To Improve Your Website/Blog Ranking

Improving your website’s ranking can take a lot of time and effort, but if it’s done well then you can expect a healthy ROI if you’re ranking well in the SERPs for keywords with high search volume.

To start in a nutshell, the search engines will prioritize two metrics that are defined by a multitude of algorithms and processes: relevancy and popularity.

Relevancy

This is where your keyword selection comes into play. Basically, when a user enters a query into the search engines, they’ll return indexed pages with the most relevant result to your query. They ascertain this relevancy based on the keywords you’re ranking for with your content on the page that will show up in the engines.

However, the relevancy is just part of the puzzle, and the content they will display is dependent on a lot of other factors such as locational relevancy and context, your previous search history, and other factors that Google hasn’t made public.

Popularity

Tied in with relevancy is how popular your page is or, in other words, how many stronger domains link to the specific page that is expected to show up in the SERPs. When PageRank first came out, this was the primary way for Google to return results; pages that had been linked to by other pages the most we’re seen as being authoritative and thus should be displayed first. PageRank is somewhat archaic these days, although it’s still up for debate as to whether it or something resembling it is still a cog in Google’s algorithm.

Anyway, the stronger the domains linking to yours and their relevancy toward your content / website, the stronger the likelihood that your pages will show up in the SERPs for similar queries.

There are myriad facets to Google’s algorithms and in no way is this a complete and sound rundown of what goes on; however, in a nutshell you should make your content as relevant as possible to solving problems and have it reinforced and validated by other sites through links.

Hope this helps!