Off Page SEO
activities offer numerous benefits including more traffic, better
rankings and more exposure.

There is no
best or one-shoe-fits-all off page activity. Something which works for one
website might not necessarily work for the other.
I am listing
5 off-page seo strategies which have worked for me and might be the “best” for
you too.
1. Community
creation on various social media profiles: This can also
be termed as online reputation management. Join the blooming social media
channels, engage with people in your community, follow influential people,
extend your network. Once your profile has developed, do regular posts on your
social walls - quotes, posters, article sharing and so on.
2. Blogging: This is one
of the best and the easiest way to promote your business online. It gives a
reason for your visitors to come back to your website. Also, helps in better
and more frequent crawling of your website to update your latest blog posts. If
your posts are good enough, they will be shared and referenced, hence garnering
you great links. Types of content to produce: Infographics, Top Lists, How
To…Tutorials, Viral Videos
3. Guest
blogging: This one is my favourite. Find similar websites in your domain
(quality and authoritative) and approach them for guest posting on their
website. This will get you a quality backlink as well as increased traffic.
4. Blog
Commenting: This helps establish relationships between blogs, bloggers and
blog readers. It is a great way to exchange ideas, thoughts or opinions about
what people feel for a particular topic or a blog post. Blog comments helps the
blog to attract traffic and makes it social.
5. Answering
queries or questions: By answering and asking relevant questions on your site niche,
you help to build up your reputation as someone that is an expert in your
chosen field. You can place a link to your website in the source section if
necessary so that people can easily find your site. If you don’t spam, this is
another great way to increase your link popularity.
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